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How to Plan a Trade Show in Florida

Organizing a trade show can feel overwhelming, but when you take the time to plan in advance you improve your ability to manage anything that comes your way. Utilize the following trade show preparation timeline to develop and optimize the results of your trade show. Let these steps help you plan your trade show.

Step 1: Underline your Strategy 12 months Prior to the Event

Determine how a trade show can act as a component of your marketing techniques and create a comprehensive budget for your trade show strategy.

Step 2: 9-12 Months Prior to the Event

Figure out how much space your booth will need and what equipment and accessories you want to include, such as banners and other promotional materials. Make concrete goals for your show, including a number of sales, leads, etc. Register with the event sponsor to secure your space and get the exhibit details. Outline your trade show marketing plan and incorporate a variety of advertising methods to attract consumers. Include strategies for Pre-Event, In-Event, and Post-Event marketing schemes.

Step 3: 6-9 Months Prior to the Event

Decide on a design for your exhibit and dedicate ample time to look for an exhibit firm or team with the capacity to satisfy your needs.

Illuminating your presentation is instrumental in complementing your featured product and gaining the attention of event attendees. In addition to your design, decide if your exhibit can benefit from lighting options. Identify what documents and promotional markers you want to have on hand during the event and start the necessary printing.

Step 4: 3-6 Months Prior to the Event

Order any giveaway items. Verify all delivery dates to make sure they are arriving on schedule. Continue working with a team to design your exhibit and make any necessary staffing arrangements or booth shifts and prepare training. Begin planning how you will transfer your display and equipment to the show and book plane tickets, hotel reservations, car rentals, etc. if needed.

Step 5: 1 Month Prior to the Event

Finalize all travel reservations and elements of your booth’s display. Schedule staff training sessions and continue your pre-event marketing plans. Make dinner or meeting plans with peers, vendors, or contacts that will be at the event.

Step 6: 1 Week Prior to the Event

Finalize training sessions. Verify the delivery dates for all booth equipment, materials, and promotional products that have not arrived yet.

Step 7: 1 Post-Show Tasks One Day to One Week After the Event

Investigate leads and keep in touch with contacts made at the event. Determine if you met the goals established in your trade show plan. Examine your budget and identify your ROI.

The event specialists at Rentaland Tents and Events are experts in providing services such as tradeshow layout design and event setup. We also offer a wide range of products such as tents, pipe and drapes, lighting, fabrics, chairs, stage drapes and stages to accommodate all of your trade show equipment needs. Contact us today to discuss rates and get all you need to maximize your next trade show experience.

Sources:

  • https://www.trade-show-advisor.com/trade-show-planning-timeline.html
  • https://www.smartsheet.com/blog/everything-you-need-know-about-planning-trade-show
  • http://eventplanningblueprint.com/how-to-plan-a-trade-show/
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Make Your University Expo Booth the Best

University expos are a great way to advertise your school. With many other schools in attendance, it’s important to make yours stand out from the crowd. If you want to ensure your University booth receives extra attention, check out the following tips to engage and excite your audience at an upcoming University Expo.

Employ Your School Mascot

Being enthusiastic is instrumental when trying to create an engaging expo booth. In order to construct an appealing booth, it is vital to select high-energy individuals who are willing to engage with and energize audience members to represent your school at an expo. Since the job of your school mascot is to hype up the crowd and promote school spirit at sporting events, bringing your university mascot is an excellent way of drawing people to your booth and getting them excited about the idea of attending your school.

Selecting Charismatic Team

In addition to incorporating your school mascot to represent your school, it is also crucial to select charismatic students to be positioned at your booth. Having a team of outgoing individuals on your side is an excellent means of creating an interactive environment for audience members.

Create an Appealing Display

Crafting an eye-catching presentation is another superb way to convince audience members to look at your booth. If your display is getting old, be sure to replace what is no longer visually appealing, such as stained, torn, or broken materials and equipment. When organizing your booth’s design, select a color scheme consisting of the University’s signature colors to highlight your school’s identity and showcase University spirit.

Providing Extra Seating

Implementing the right seating design, as well as the number of seats available, increases the accessibility of your booth for the audience. Set up chairs directly around your both to maximize the potential of the space you have available and to garner attention.

Feel free to come into our design studio and ask for a quote, have a look around, and see all we have to offer.

We provide friendly service, competitive rates, and the widest variety of products for all event needs. Call (407) 851- 7368 or come in today! Contact Us for Free Quote!

Sources:

  • http://studentlifeexpo.com/
  • https://uscollegeexpo.com/
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3 Suggestions for Your After-Hours Networking Mixer

Looking for a way to stand out in your business landscape? Plan a after-hours networking mixer to bring entrepreneurs in your field together. Doing this establishes yourself as a business leader, someone who wants to go the extra mile to make the business a success. The exposure you receive will shine for months afterward – if you plan the right event. Here are some tips to help you plan the social mixer that could make your career.

Use an App

Registration apps like Eventbrite and Cvent simplify planning, sending invitations and reminding attendees the event is getting close. Request that participants register by a certain date so you have a head count you can use to plan.

Select your date early so everyone has plenty of notice and email before the event so your plans have plenty of visibility. Many apps encourage networking in advance by allowing attendees to exchange business cards and keep in touch after the event. Use responses to prepare attendee name badges that indicate their industry, being sure to have extra blank ones on hand.

Find the Perfect Location

Where you meet can set the tone for everything that happens once guests arrive. Select a central location so it appeals to a wide range of people. Once you’ve decided on a neighborhood or area of town, look at the restaurants, hotels, stadiums, pubs or other venues that are available on your date. Don’t just shop online, visit sites in person to evaluate whether the atmosphere suits the type of event you’re planning.

When choosing a location, assess the venue’s size, layout, and available features, not just its cost. If mingling and relaxing is your goal, a venue with pool tables and dart boards might encourage conversation. An open floor plan with standing height tables also encourages conversation rather than staying in one place.

Arrive Early

Give yourself at least 30 minutes before the other guests arrive to evaluate the location one last time. Ask a few friends to show up ahead so you’re not the only one there with that person you barely know who arrived early. Greet all your guests and allow yourself to relax. When they see you enjoying yourself, they’re more likely to join in.

Feel free to come into our design studio and ask for a quote, have a look around, and see all we have to offer.

We provide friendly service, competitive rates, and the widest variety of products for all event needs. Call (407) 851- 7368 or come in today! Contact Us for Free Quote!

Sources:

  • https://www.entrepreneur.com/article/226096
  • https://blog.peerspace.com/6-mistakes-avoid-planning-networking-event/
  • https://www.alpharhochi.org/documents/2014/03/how-to-host-a-professional-networking-event.pdf
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