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How to Plan a Trade Show in Florida

Organizing a trade show can feel overwhelming, but when you take the time to plan in advance you improve your ability to manage anything that comes your way. Utilize the following trade show preparation timeline to develop and optimize the results of your trade show. Let these steps help you plan your trade show.

Step 1: Underline your Strategy 12 months Prior to the Event

Determine how a trade show can act as a component of your marketing techniques and create a comprehensive budget for your trade show strategy.

Step 2: 9-12 Months Prior to the Event

Figure out how much space your booth will need and what equipment and accessories you want to include, such as banners and other promotional materials. Make concrete goals for your show, including a number of sales, leads, etc. Register with the event sponsor to secure your space and get the exhibit details. Outline your trade show marketing plan and incorporate a variety of advertising methods to attract consumers. Include strategies for Pre-Event, In-Event, and Post-Event marketing schemes.

Step 3: 6-9 Months Prior to the Event

Decide on a design for your exhibit and dedicate ample time to look for an exhibit firm or team with the capacity to satisfy your needs.

Illuminating your presentation is instrumental in complementing your featured product and gaining the attention of event attendees. In addition to your design, decide if your exhibit can benefit from lighting options. Identify what documents and promotional markers you want to have on hand during the event and start the necessary printing.

Step 4: 3-6 Months Prior to the Event

Order any giveaway items. Verify all delivery dates to make sure they are arriving on schedule. Continue working with a team to design your exhibit and make any necessary staffing arrangements or booth shifts and prepare training. Begin planning how you will transfer your display and equipment to the show and book plane tickets, hotel reservations, car rentals, etc. if needed.

Step 5: 1 Month Prior to the Event

Finalize all travel reservations and elements of your booth’s display. Schedule staff training sessions and continue your pre-event marketing plans. Make dinner or meeting plans with peers, vendors, or contacts that will be at the event.

Step 6: 1 Week Prior to the Event

Finalize training sessions. Verify the delivery dates for all booth equipment, materials, and promotional products that have not arrived yet.

Step 7: 1 Post-Show Tasks One Day to One Week After the Event

Investigate leads and keep in touch with contacts made at the event. Determine if you met the goals established in your trade show plan. Examine your budget and identify your ROI.

The event specialists at Rentaland Tents and Events are experts in providing services such as tradeshow layout design and event setup. We also offer a wide range of products such as tents, pipe and drapes, lighting, fabrics, chairs, stage drapes and stages to accommodate all of your trade show equipment needs. Contact us today to discuss rates and get all you need to maximize your next trade show experience.


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How Your Company Can Put Together a Successful Job Fair?

Does your company have multiple positions to fill? Is the turnover rate destroying company productivity? If so, you should consider creating a booth and participating in a job fair, which offers recruiters the ability to meet with a pool of applicants in hopes of finding qualified candidates for the available positions in your company. Whether you have participated job fairs in the past or not, here are several tips to optimize the success of your job fair and fill multiple company positions at once.

Arrange Documentation

As potential applicants will be attempting to get all their documents organized, it is also vital for you to ensure all company documentation is arranged properly as well. Be sure to include a precise description of your organization, and don’t forget to check that the job fair has listed your booth’s location accurately. You may also want to include information regarding the positions you are looking to fill in the job fair website prior to the event.

Prepare Promotional Materials

In addition to making sure all documentation is prepared, it is a good idea to use promotional materials as a means of getting your business noticed. Besides having business cards printed and ready to hand out, offer promotional materials such as flyers, ads, information packets, advertisements, and brochures. Do this at the start of the event and at your company booth throughout its duration to increase people’s awareness of your business and attract potential applicants.

Arrive Early

Large events like job fairs can be hectic, and sometimes everything doesn’t go exactly the way you planned. Prepare in the best way possible by arriving at the event venue early, which will give you ample time unpack your materials and get set up. Arriving late to a job fair often results in spending time setting up while potential applicants arrive, which can make your company look unprofessional. Create a great first impression by ensuring your booth is organized, and that you have enough chairs for attendees to sit down and fill out applications.

Feel free to come into our design studio and ask for a quote, have a look around, and see all we have to offer.

We provide friendly service, competitive rates, and the widest variety of products for all event needs. Call (407) 851- 7368 or come in today! Contact Us for Free Quote!


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